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Mar 10software as a status symbol
Tools impress me. Well… Great tools do. I love when my friend takes out the (new to him) antique micrometer that is precise to one ten-thousandth of an inch -Ill find my self measuring a book, just to see. Or a stand of hair. But as I was talking about yesterday, there is a lack of love for our software. Something I wanted to cover was this idea of being impressed or “status symbols” by software products.
When was the last time someone said “Oh man! You have Microsoft word?” As I noted before, precision tools make me happy, but why not Autocad? Surly any CAD software is 100 times more precise than any micrometer I have ever used. This seems easy to answer though. There is the lack of craft. Physical tools need to be made, and many times hand made, but software lacks this. Sure thousands of hours went into the original creation of the software, but we dont see that. And actually it could be argued that the best software hides it the most. People dont want to see the craft of software.
So what about status symbols? Usually these are based on price. “Hey there, check out my new BMW!” The point is that there is importance in someone that could afford such a car. Well there are software products that cost tens or hundreds of thousands of dollars. But is that impressive? No, not to me at least. Maybe it is the ability to pirate it that makes it less impressive… after all, anyone could have it if they really wanted to. Maybe it is the lack of care of the product. After all who really cares about a $50K CAD system? But honestly, people are often impressed by art that costs a ton even if they dont like it.
Software seems to lack the ability to impress or seduce. Buy why? What is it that make us act so differently with our software products? Lack of perceived value? Is it the screen that keeps us from touching them, their intrinsic buggy nature, lack of human touch in an obvious way? Lack of space taken up in your living room?
—–Tacked on—-
Could it just be about the lack of perceived value? Often people complane about the cost of software, like it is a rip off… After all, all you are getting is a CD, how hard is that? What people often miss is the insane amount of time that went into crafting that. The really funny thing is that we have no issue with paying a thousand dollars for a machine to run it, but without the software it would just be a lame box.
But even though I work for a company who makes software, and I design said software… I still don’t feel the craft. And if I have this much of a disconnect… what hope do others have?
As I said good night to my wife just now… I asked her. “Do you find value in software?” She said she didnt. But she felt it was because of pirating. But then she said she does see value in music, that people also pirate. I wondered… Maybe it’s just that we find value most in things we want to use, and see little value in things we have to use.
So how can production software make you want to use it?



